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Marketing consulting for new customers

Benefits

1. Strategic Growth Acceleration
Our consulting service focuses on crafting robust marketing strategies to acquire new customers, driving accelerated and sustainable growth for your business.

2. Increased Market Presence
Through targeted marketing approaches, we enhance your visibility and presence in the market, ensuring your brand reaches and engages with a broader audience.

3. Enhanced Customer Base
Tailored strategies for customer acquisition result in an expanded and diversified customer base, boosting immediate sales and laying the foundation for long-term customer relationships.

4. Optimized Marketing ROI
Our consulting expertise helps you allocate resources efficiently, ensuring that your marketing budget generates optimal returns. We focus on strategies that maximize return on investment (ROI) for every marketing initiative.

5. Competitive Edge
Gain a competitive advantage in your industry by employing innovative and effective marketing approaches. Our consultants guide you in staying ahead of market trends and outperforming competitors.

6. Data-Driven Decision Making

Harness the power of data analytics to make informed decisions. Our service provides insights derived from data, enabling you to refine strategies, target audiences more effectively, and enhance overall marketing performance.

7. Customer-Centric Approach
We emphasize a customer-centric approach, tailoring strategies to resonate with the specific needs and preferences of your target audience. This personalized approach enhances customer satisfaction and loyalty.

Barriers to success

1. Limited Market Understanding

A lack of in-depth understanding of the target market and audience can impede successful customer acquisition efforts. Our consulting service addresses this barrier by conducting thorough market research and analysis.

2. Insufficient Budget Allocation

Adequate budget allocation is crucial for successful customer acquisition strategies. Limited budgets can hinder the implementation of comprehensive campaigns. We work with you to optimize budget allocation and maximize results.

3. Ineffective Communication Strategies

Communication challenges, including unclear messaging or inconsistent branding, can hinder customer acquisition efforts. Our consultants assist in developing effective communication strategies that resonate with your target audience.

4. Inability to Adapt to Market Changes

Rapid changes in market dynamics and consumer behavior can pose challenges. Our service ensures that your customer acquisition strategies remain adaptive and responsive to evolving market trends.

5. Competitive Saturation

Saturated markets can make it challenging to stand out. We provide strategies to differentiate your brand and offerings, ensuring you cut through the competition and capture the attention of potential customers.

6. Limited Digital Presence

In today’s digital age, a limited online presence can be a significant barrier to reaching new customers. Our consultants can enhance your digital footprint through effective online marketing strategies.

Key success factors

1. Strategic Planning
Our service emphasizes strategic planning as a fundamental success factor. We collaborate with you to develop comprehensive and tailored customer acquisition plans that align seamlessly with your business goals.


2. Data-Driven Approach
Leveraging data analytics is critical for success. Our consultants ensure that your strategies are informed by data, facilitating continuous optimization and improvement.


3. Multi-Channel Integration
Successful customer acquisition involves integrating multiple channels seamlessly. We help you design and implement a multi-channel approach to maximize reach and engagement.


4. Continuous Optimization
The regular optimization of strategies based on performance metrics is essential. We provide guidance in continuous improvement, ensuring that your customer acquisition efforts remain effective over time.


5. Adoption of Emerging Technologies
Staying updated on emerging technologies is paramount for success. Our consultants assist you in incorporating innovative tools and trends to maintain a competitive edge.


6. Customer-Centricity
Placing the customer at the epicenter of your strategies is key. We help you understand your target audience and develop approaches that resonate with their needs, preferences, and expectations.

Case: Crafting Personalized Experiences: Data-Driven Segmentation to Acquire New Customers

Industry

Food and Beverage

Issues

Sales declined continuously over a decade due to changing consumer preferences, resulting in products that no longer meet consumer demands.

Main result

Net sales increased by 400 million yen in half a year, following a decade-long trend of diminishing sales.

Script

This company holds a prominent position in the Japanese market for vegetable and fruit beverages. However, the company faced significant challenges, as its marketing lacked a clear target image. For years, it promoted vegetable drinks with a generic message like ‘a beverage everyone should drink daily’ without changing the concept. This resulted in a continuous decline in sales for their flagship product, vegetable drinks.

Upon consulting with LiB to address these challenges, we shifted the marketing approach from attempting mass marketing to implementing Data-driven Segmentation Marketing. The primary frameworks LiB utilized for analysis and planning in Data-driven Segmentation Marketing were 3C, STP, and 4P. This case study specifically focuses on STP.

Traditionally, companies often categorize customers broadly based on demographics such as age and income, limiting their understanding of customer needs. LiB, however, segmented customers based on their specific needs and Key Buying Factors (KBF). After surveying real market data, LiB divided the market into main segments based on specific needs and evaluated the characteristics and behaviors of each segment. Then, LiB selected target segments with a substantial market size that aligned with the company’s strengths.

Following this, LiB positioned the products by determining how customers should perceive them. This involved selecting target segments with similar needs and characteristics before analyzing how those groups behaved. Following this thorough analysis, LiB selected a target segment with a large market size that aligned with the company’s strengths.

After receiving recommendations from LiB, the company made slight adjustments to the product packaging to establish product differentiation and introduced a new product to meet the changing customer demands. This strategic shift not only reversed a decade-long decline in sales but also resulted in a net sales increase of 400 million yen within just half a year, marking a significant turnaround and enhanced profitability since the project’s inception.