Sales strategy to expand customer base in Thailand & ASEAN

Agriculture & Food

Background / Objectives

-The company entered to Thai market since 2011, but most of existing customers are Japanese food companies, but the company aim to expand customer base to Thai food companies as well.

-The objective of this project is to first create the Thai food company target list, and install the best practice of approaching new customers.

Result creation process


[Financial Achievement]

-300% increased number of new customers per month

-Success rate of key man appointment increased from 20% to 33%


[Customer Satisfaction]

-More trustful image of the company seeing from higher success rate of appointment & sales


[Human resources development]

-New customer sales skills are improved, seeing from higher productivity and success rate


[System & mechanism]

-By sales manual and sales tools, new salespersons can succeed in approaching new customers & closing in only the first 2 months

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