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About Us

Our Mission

Our mission is to “increase companies that shape a better world in the next century.”

We believe that consulting can change the world for the better by supporting companies that are contributing values to the world.

We define those wonderful “companies that make the world a better place in the next century” as follows:

“Companies that make the world a better place in the next century”

  • Possess the ambition to change the world in a better direction.
  • Possess the uniqueness to create new values.
  • Have passion and continue taking on challenges.
  • Contribute to the society through consideration of people and the environment.
  • Pursue the 5 pillars for success in order to be an influential existence in the world.

We believe that the values that a company produces are “not produced by the power of any one executive, but from the continuous organization power and culture of the company itself.”

LiB Mind

“Increase companies that make the world a better century to come.”

We believe that a high level of the following values are necessary in consultants who truly wish to

1. Have pride in one’s growth

2. Be accountable

3. Take everything positively

4. Commitment to personal and organization goals

5. Collective genius

6. Provide suggestion

7. Gratitude

8. Be considerate of others’ feelings

9. Commitment to clients’ goals

10. Hands-on approach

11. Lead customers with 5 pillars of success

THE 5 Pillars

Even though the company is performing well, that does not necessary means the company has a bright future. We define result creation in consulting as the creation of the “5 Pillars”

A company’s sustainable growth and development could not be realized if any one of the “5 qualities” is missing. We are always asking ourselves whether our consulting is contributing to the creation of the “5 Pillars”, and aim to become “companies that make the world a better place in the next century” together with our clients.

Strategy X Hands-on approach

Most of management issues arise on-site. No matter how well thought the strategy was, if it is not implemented on-site, it could not produce any result. We think that “on-site is the frontier of business value creation”, therefore we do not only strive to design better strategies, but also support the implementation into on-site activities.

Consulting that “realizes” strategy

Through “Strategy realization” type consulting, which provides consistent support from strategy to implementation, LiB Consulting gained an industry top-level “90% consulting satisfaction”

From Japan to Asia

In recent years, the presence of Asian countries on the world’s economy is becoming increasingly strong. LiB Consulting goes beyond Japan and established offices in various countries in Asia, such as, Korea, Thailand, Malaysia, etc. and provides consulting service to both local and Japanese companies.

executives

IWAO SEKI

Representative Director

Iwao Seki graduated from the University of Tokyo in 2002 and joined a publicly-traded major business consulting firm. He achieved the best results out of its 400 employees and became the youngest board member in the company’s history.

He has conducted consulting projects for companies in various industries, such as housing and real estate industry, automobile industry, electronic appliances, and retail. He also conduct restructuring projects for numerous companies, and was able to turn those back companies into profit in times of crisis.

After serving as a Senior Managing Director, he left the company to establish LiB Consulting in 2012, to achieve the company’s mission of “increasing companies that shape a better world in the next century.”

In addition to his consulting services, he also conducts lecture events, attracting about 5,000 people a year. His book “CRM 2.0: Maximizing Customer Referrals and Word of Mouth (経営戦略としての紹介営業)” published by Asa Publishing Co., Ltd. has been translated and is now available in Japan, Korea and Thailand.

KAZUHITO GONDA

Executive Director

Most of management issues arise on-site. No matter how well thought the strategy was, if it is not implemented on-site, it could not produce any result. We think that “on-site is the frontier of business value creation”, therefore we do not only strive to design better strategies, but also support the implementation into on-site activities.

YU KATO

Director

Upon graduation for Waseda University, Kato Yu entered a major consulting firm and worked as a consultant for companies in numerous industries, such as real estate, construction, retail, education, and manufacturing industries.

He has extensive experience in operation improvement, mainly based in the field of sales and marketing, examples of his speciality are “reforming sales process,” “CRM strategy,” and “Corporate Change Management.”

He later joined LiB Consulting in 2013, and served as the general manager of the firm’s biggest consulting unit which specializes in the housing and real estate industry. He has conducted a large number of seminars for companies and executives in the industry. He is now working as a executive officer responsible for new business development in the company.

YOSHITSUGU KATSUKI

Director

Yoshitsugu Katsuki entered a major consulting firm upon his graduation from Tokyo University. He was chosen in his second year as a start-up member of the firm’s Korean branch, He has conducting consulting for local sales organizations and also Japanese firms since 2011.

He joined LiB Consulting (Korea) in 2012. Katsuki has an experience of doing consulting for more than 70 companies, and conducting seminars for about 10,000 executives. He has conducting consulting projects for leading companies in Korea, such as LG Electronics and Samsung Group’s subsidiary company, to extremely successful results.

His consulting projects has produced tremendous impact; propelling clients to become No.1 in their industries, doubling revenue in 3 years, increasing annual revenue by 69%, are a few examples of his accomplishments.

advisers

TOSHIKO OKA / 岡 俊子

Independent Adviser

CEO of Oka & Company Co., Ltd. / Meiji University Graduate School of Global Business Professor / Sony Group Inc. External Director / Happinet Corporation External Director / ENEOS Holdings, Inc. External Director / Hitachi Construction Machinery Co. External Director

Graduated from Hitotsubashi university. Obtained Master of Business Administration (MBA) from Wharton School of the University of Pennsylvania.

Joined Tohmatsu Touche Ross Consulting (Current ABeam Consulting Ltd.) in 1986. Became independent after going through position rotations in the group companies. Currently conducting group management and M&A related consulting activities, and holding positions as external board member of various listed companies, member of government council such as METI, and also teaching at a university.

YUKI SATOH / 佐藤 勇樹

Exclusive adviser

Joined A.T.Kearney after working at Recruit Co., Ltd. For 17 years.
Conducted strategy consulting mainly for the financial and IT sector.
Became partner at A.T.Kearney in 2002.
Previously held various posts, such as, IEEE (The Institute of Electrical and Electronics Engineers) Member, IT Coordinators Association steering committee, Member of the Japan Society for Management Information, Industrial structure council human resource development curriculum formulation committee member

Project in charge

  • Growth strategy design.
  • Partnership and Coordination strategy design.
  • IT strategy design.
  • Business model construction.
  • Risk analysis model construction.
  • Sales organization reform.
  • BPR.
  • Process/IT integration in mergers.

Major achievements

  • Growth strategy design and sales store reform, merge/integration project (financial business).
  • Business Continuity Plan (BCP) design project (financial, IT business).
  • Shared service/ outsourcing strategy construction project (financial business).
  • Data mining and marketing strategydesign project (logistics business).
  • Channel strategy design and task process reform project (various businesses, such as, apparel, logistics, IT, manufacturer, energy, etc.).

thai members

SRA CHONGBANYATCHAROEN

managing director & partner

Mid-term strategy, business restructuring strategy & execution, change management, marketing & sales strategy, due diligence in telecom, housing and real estate, manufacturing (i.e. auto parts, kitchen appliances, and tractors), dealers, etc.

Education: Hitotsubashi University – 2nd in class under Japanese Government (MEXT) Scholarship

YOSSARIN BOONWIWATTANAKARN

Project Manager

Salesforce improvement and implementation, Organization management (i.e. organization diagnosis and structure design), Human resource management (i.e. executive remuneration, compensation analysis and structure design, competency development and career framework) in Oil & Gas, Consumer Goods and Services, Retail, Automotive, Medical industries.

Education: University of Bath and Ritsumeikan Asia Pacific University under the scholarship. Graduated with Merit.

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