Increase project’s selling speed by more than three times using cluster analysis and securing consistency in marketing and sales. - LiB Consulting - ให้คำปรึกษาลูกค้าที่มุ่งเน้นการสร้างผลลัพธ์ทั้งด้านกลยุทธ์

Increase the project’s selling speed by more than three times using cluster analysis and ensure consistency in marketing and sales.

The client is a Thai public company focused on low-rise property development.
The company is located in an area that recently saw many big developers come in and create new projects, resulting in oversupply.
The company used a mass-market strategy in the area as it had always done, however, the product’s common variables such as price and location were relatively weak, resulting in the product not selling well.
Based on the above, the client wanted a strategy that would allow it to compete with bigger companies with strong common product variables.

[Financial Performance]

Sales speed increased from an average of 1.5 units per month to 5 units per month.
The average unit price increased by nearly 10%.

[System]

Established the process and internal mechanisms to create a product that can win in a competitive market.
The market was segmented by needs, such as a focus on location, house design, and the nature of the project. In contrast to the traditional segmentation of the market only by characteristics, i.e. income, product type, and location.

[Employee Development]

People in the marketing department learned a new work process, including statistical analysis.