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Growth Strategy and New S-curve Strategy for a Big Player in Saturated Market

Background / Objectives

  • The company is a leading agriculture company in Thailand that has experienced declining revenue in recent years.
  • The objective of this project is to create a growth strategy to bring back revenue and market share.
  • However, during the diagnosis phase, we discovered that the overall market is likely to shrink in the long term, thus we developed an initial S-curve strategy as well.

Result Creation Process

Results

[Financial achievement]

  • Mid-term strategy and policy direction are clarified with solid action plans to pursue further growth in both current and new business
  • New business was established in the 2nd year with profit increased by 59% and sales by 28%. 

[Human resource management]

  • The middle-management and executive teams are equipped with information on international benchmarks and the know-how to create growth strategies.
  • Internally, over 15 initiatives are proposed annually.

[System & mechanism]

  • Key indicators, action plans, and PDCA tools are established to monitor the progress of initiatives and drive the company towards its mid-term goals and mission vision