Sales Strategy

Even in the face of economic downturns or escalating competition, a company can still grow if its sales team possesses these three components of sales strategy.

Traditional sales methods may not yield the same results as in the past, especially with a growing number of competing businesses. With more options available to consumers, a sales approach that merely provides product information to customers is no longer sufficient to close deals. Customers must be persuaded to understand why the company’s product is the best fit.

LiB recommends three strategic steps for sales improvement which are 0 -> 1 -> 10 -> ∞, these steps are all supported by practical case studies that have successfully boosted sales for numerous companies. These principles serve as the foundation for creating a business’s Sales Best Practices.

The reasons many companies’ initiatives failed to realize their full potential

Mismatched Product with the Market

Issue: Products or services that do not align with the needs or expectations of the target market may face resistance, leading to unsuccessful sales initiatives.
Consequence: Difficulty in achieving expected outcomes due to a lack of primary information from the target market.

Implementation Challenges

Issue: External advisory services often provide recommendations without tangible results or value-added deliverables, impacting effective implementation.
Consequence: Difficulty in achieving expected outcomes due to a lack of actionable guidance and measurable progress.

Limited Customer Relationship Management (CRM)

Issue: The importance of customer relationship management is neglected.
Consequence: Missed opportunities for upselling, cross-selling, and maintaining long-term customer loyalty.

Services

1. [0 to 1] Marketing and Sales Strategy for New Business + Scaling Up

LiB specializes in crafting robust marketing and sales strategies tailored for both new businesses and those looking to scale up. In today’s dynamic market, a well-defined approach is crucial for success. Our expert consultants collaborate to understand your unique business goals, target audience, and competitive landscape. LiB also provides comprehensive strategies that not only successfully launch your new ventures but also propel existing businesses to new heights. Beyond planning the marketing and sales strategies, we also implement the strategies to validate their feasibility.

2. [1 to 10] Sales Operation System Support + Sales Organization Development

LiB recognizes the vital role that sales operations play in driving business success. Our expertise extends to providing unparalleled support for sales operation system implementation and optimizing sales organization development. Whether you’re seeking streamlined processes, enhanced efficiency, or overall organizational excellence, LiB’s consultants dedicated to aligning your sales operations with your business objectives and transitioning sales team from “product sales” to “solution sales.”

3. [10 to infinity] Customer Relationship Management (CRM)

The heartbeat of successful businesses lies in effective Customer Relationship Management (CRM). LiB specializes in developing and implementing CRM strategies that transcend transactional interactions. With a focus on creating lasting connections with existing customers, fostering loyalty, and maximizing customer lifetime value, LiB supports in selecting the right CRM tools and designing the new tools to ensure personalized customer experiences.