Sales strategy to expand customer base in Thailand & ASEAN - LiB Consulting - ให้คำปรึกษาลูกค้าที่มุ่งเน้นการสร้างผลลัพธ์ทั้งด้านกลยุทธ์

Sales Strategy to Expand Customer Base in Thailand and ASEAN

Background/Objectives

The company entered the Thai market in 2011, and most of its existing customers are Japanese food companies. However, the company aims to expand its customer base to include Thai and ASEAN food companies as well as well.

The objective of this project is to first create the target company list, and install the best practice of approaching new customers.

Result Creation Process

Results

[Financial Achievement]

300% increase in the number of new customers per month
Success rate of key man appointments increased from 20% to 33%

[Customer Satisfaction]

More track records of Thai companies to reassure target Thai companies

[Human resources development]

New salespersons have improved their customer sales skills, seen from higher productivity and success rate

[System & mechanism]

Through sales standardization tools and system implementation, new salespersons were able to successfully approach and close new customers within the first two months

Sales Strategy to Expand Customer Base in Thailand and ASEAN

Background/Objectives

Result Creation Process

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