Sales Organization Transformation Project for Automotive Dealer

Background

A major automotive dealer with multiple branches and representing several brands faced challenges in competing within a rapidly changing market. The company sought to enhance sales efficiency through team development and organizational strengthening to respond to customer needs with maximum effectiveness.

Objectives

Increase sales volume and closing rates
Elevate sales skills and negotiation capabilities of the team
Create an organizational culture focused on sales excellence and customer service

Result Creation Process

Process

[Systems and methods]

Experiential Tailored Training
- Applied LiB’s Psychological Sales principles, developed from the experience of over 100 top sales professionals across diverse industries
- Focused on directly addressing bottlenecks in the sales process that genuinely impact sales results
- Customized content to fit the company’s specific situations, rather than using generic training approaches
Culture Transformation
- Built a strong sales culture within the organization
- Emphasized creating sustainable long-term change

[Result]

Short-term Results

Within 3 months of project initiation, the closing rate relative to interested prospects increased significantly from 20-40% to 45-60% on average across all branches. Additionally, when considering individual results, sales staff who completed the training were able to increase their average sales by up to 100%.

Long-term Results

Created a strong team ready to support future growth and business expansion, with employees possessing excellent sales skills and mindset