Referral Sales in Management Strategy Sales 1/3
Referral Sales in Management Strategy Sales 1/3 Amazon founder, Jeff Bezos, was quoted as saying the following on the changing trend of sales and marketing in the management strategy: “The balance of power is shifting toward consumers and away from companies. The right way to respond to this if you are a company is to […]
Referral Sales in Management Strategy Sales 2/3
Referral Sales in Management Strategy 2/3 In the last entry, the importance of shifting from Customer Lifetime Value (CLV) to CRV (Customer Recommend and Referral Value). This time, we would like to explain the detailed actions that should be taken to maximize CRV. The following four main actions were previously mentioned: Selection of a customer […]
Referral Sales in Management Strategy 3/3
Referral Sales in Management Strategy 3/3 This is the last “Referral sales column”, and here, the remaining two Ss of the 4S framework for referral sales strategy will be explained. 4S: 3. Sales To execute a referral/word-of-mouth sales strategy as an organization, a specific customer approach, such as sales or marketing, is indispensable. What kind […]
Can a Business Grow Through “Customer Management”?
Can a Business Grow Through “Customer Management”? When aiming for business growth, such as increasing sales or expanding market share, the application of Customer Relation Management (CRM) is becoming a standard practice. However, CRM is often misunderstood as merely “customer management,” and instances where its true benefit has been disregarded can be seen every now […]
The Value Chain
The Value Chain Yuuki IEYASU (Consultant) Consulting Headquarters (LiB Consulting Co., Ltd.) It has become common knowledge to know that the value chain is “a company’s internal processes for creating value,” and the person who coined the term is none other than Michael Porter. In his book Competitive Advantage (1985), Porter categorized and organized corporate […]
Japanese vs Western Management Styles
Japanese vs Western Management Styles Masataka SATOU (Senior Manager) Consulting Headquarters (LiB Consulting Co., Ltd.) An insight into the foundation and the management policies of both camps, as we pursue the universal approach to management If our goal is the realization of good mid-term management, arguing whether Japanese or Western Management will work better will […]
