Thailand’s Automotive Industry: Navigating Transformation in the New Era
The automotive industry serves as a cornerstone of Thailand’s economy. For over 65 years, Thailand has been Southeast Asia’s automotive manufacturing hub, generating over 1.5 trillion baht in annual production value and employing more than 700,000 people. However, the industry is currently undergoing significant transformation, including the transition to electric vehicles, autonomous driving technology, new mobility services, and intensified competition from Chinese automakers. To address these changes, automotive industry players must continuously adapt and develop new strategies.
At LiB Consulting, we are ready to be your partner in driving organizational success in this new era through strategic planning for EV transition, developing new revenue streams beyond traditional industries, building new supply chains, adjusting business models to align with emerging trends, enhancing production efficiency and cost control, and developing workforce skills essential for the future.
In an era of automotive industry transformation, consumers have more choices than ever—from internal combustion engines and hybrid vehicles to electric vehicles and new mobility services that replace traditional car ownership models.
At LiB Consulting, we have extensive experience supporting both brands and dealers in new and used car markets. We analyze modern consumer behavior, develop targeted marketing strategies for different customer segments, and create distinctive experiences through digital channels. We enhance sales effectiveness through dealer strategy development, sales team training, and efficient sales process design to create competitive advantages and increase market share sustainably.
Additionally, we support parts manufacturers throughout the supply chain in expanding customer bases with existing products, developing new businesses, adding product lines within existing industries, expanding into other industries, and improving efficiency to accommodate future supply chain requirements.
At LiB Consulting, we have developed Psychological Sales principles based on experience from over 100 top salespeople in both B2B and B2C sectors. We focus on identifying and addressing bottlenecks in sales processes to achieve concrete sales increases.
Understanding customer psychology and applying it to sales processes helps salespeople build confidence and close deals more effectively—essential in an era of abundant customer choices and intensified competition.
With fierce competition from foreign automakers and continuous raw material price volatility, maintaining a flexible cost structure is crucial for preserving competitiveness and managing uncertainty.
At LiB Consulting, we have extensive experience analyzing and reducing costs across all automotive industry stages, from raw material procurement and manufacturing to assembly and distribution. We apply Value Engineering principles to analyze value-creating processes and identify improvement opportunities for maximum efficiency.
We help clients eliminate waste in production processes, improve production lines, and enhance resource utilization without compromising product quality or safety. We have experience creating smart factory blueprints and implementing DX transformation throughout supply chain processes, supported by a network of over 100 system and technology partners worldwide, ready to support development and increase cost management flexibility for companies.
Due to automotive industry changes, many traditional companies face declining sales and must seek new S-Curves, such as expanding into agriculture, healthcare, or energy sectors. Simultaneously, the transition to electric vehicles (EV) has opened new S-Curves for companies outside the automotive industry.
A clear example is the shift toward Carbon Neutrality, which has made electric vehicles a bridge between the worlds of Mobility and Energy, creating the EVX (EV Transformation) phenomenon. This drives “Cross-Industry Entry,” where transportation players enter the energy industry and vice versa. This transformation creates new business opportunities and previously unprecedented services.
At LiB Consulting, we support new S-Curve creation through proprietary methodologies to thoroughly study business opportunities both within and outside companies. We utilize GenAI technology to gather business opportunity data, applying the principle of maximizing idea generation initially, then filtering through tournament-style screening similar to Silicon Valley’s idea filtering processes.
Through Value Capsules—both tangible and intangible organizational resources such as nationwide dealer networks or strategic land holdings near transportation hubs—these resources represent internal opportunities that can be leveraged to create advantages in new businesses, whether in existing industries or new sectors like EVX.
We provide support from strategy formulation to implementation through specialized industry expert consulting teams, with experience in developing over 100 new business projects annually and hands-on support from planning to execution.
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