05 Jun Announcement of the new company logo
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1 April 2021
LiB Consulting Co., Ltd
CEO: IWAO SEKI
Lib Consulting Co., Ltd. (Head office: Chiyoda, Tokyo. CEO: Iwao Seki and hereinafter referred to as the “Company”) has revised the company’s logo and would like to announce the new logo to everyone.
New company logo
The objectives of the new logo
LiB Consulting as a management consulting firm for start-up and mid-sized companies was established in 2012. Since then, the strengths and uniqueness of the company for business, organization, and internal culture are more obvious than ever. To pursue higher goals, the company has the idea of putting the company’s identity into its design to be materialistic as much as possible.
Apart from that, current customer communications are mostly in the digital space. The company will continually promote consultations on digital matters as well as digital transformation. As a result, the company decided to change the logo to enhance visibility in the digital space.
The meaning of the new logo
The concept of the new logo is “Fire”.
Fire signifies the future that strives to illuminate the distance further which goes in line with the company’s mission: ‘To increase companies that shape a better world in the next century’
In addition, fire can be used for good or bad reasons, it depends on the user. Therefore, if there aren’t courage and determination, there could be no fire. It is considered the most appropriate concept for the future as the customer has determined. The company has desired to turn the objectives to be true with its maximum ability.
The nickname for the new logo is “Flame”.
The company named the new logo “Flame“. It’s a circle because the company wants to convey that we are not a burning flame, but we are the fuel that is growing bigger and bigger. This new logo design inherits the concept of the previous logo by 5 characters spinning like a whirlpool of “L” from “LiB”
These five are connected to be the “5 achievements” that the company values which are: Business profits, Better structure, EIS (Employee satisfaction and impression), CIS (Customer satisfaction and impression), and Human resource development. When the company builds this chain, it will increase “The companies that shape a better world in the next century” as well. This is the unique working style of our company.
The company will be courageous and determined as revealed in the new logo and will do our best to make our customers and the company grows even further.
About the designer
Art Director / Six Inc.
YAGO NAONORI
After graduated from Visual Communication Design at Musashino Art University, he worked at Hakuhodo Inc. before working at Six Inc. His main responsibility is to develop the ZIPAIR Tokyo brand under Japan Airlines’ LCC. Moreover, he also has numerous works such as art director and key visual design for Laforet Harajuku and Roppongi Hills, CD cover design, and live performances by artists such as RADWIMPS, a photo album of Shinoyama Kishin. In February 2020, he held his first large-scale solo exhibition “BaSaRa” at the Laforet Museum.
[Details of LiB Consulting Co., Ltd.]
CEO: Iwao Seki
Establishment: July 2012
Location:
[Head office at Tokyo] Otemachi First Square, West Tower, 19th Floor 1-5-1 Otemachi, Chiyoda-ku, Tokyo
[Branch office] Thailand Branch (Bangkok)
Content: Integrated management consultant, planner and manager of educational programs related to internal management.
URL: https://www.libcon.co.th/
(Contact us) Public relations agency.
Responsible person: Nunthapuk Dumrongsirikul
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