08 Jun TTC EP9 | จากเกือบล้มละลาย สู่ยอดขายโต 5 เท่า – เทคนิคในการ turn around ธุรกิจ

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The Time Capsule

ดำเนินรายการโดย เบน ศรา จงบัญญัติเจริญ ผู้บริหารบริษัท LiB Consulting

ถ้าคุณรู้ว่าธุรกิจของคุณอยู่ได้ไม่เกิน 3 ปี เพราะขาดทุนต่อเนื่อง คุณจะทำอย่างไรเพื่อ turn around ธุรกิจให้กลับมากำไรและโตได้อีกครั้ง?

ในตอนนี้เราจะไปดูบริษัทยาแผนโบราณที่ turn around ธุรกิจ จากเกือบล้มละลาย จนเพิ่มยอดขายได้ 5 เท่า บริษัทนี้ทำอะไร? มีแนวคิดอะไรที่เรานำมาใช้กับธุรกิจในตอนนี้ได้บ้าง?

The Time Capsule Podcast เปิดเคสตัวอย่างของบริษัทยาเเผนโบราณ Ryukakusan ที่รอดพ้นจากวิกฤติปิดบริษัท โดยการใช้เทคนิค select & focus เพื่อปรับ product portfolio เเละขยายธุรกิจด้วยจุดเเข็งที่มีอยู่ จนสามารถพลิกชะตาบริษัทได้

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