In a maturing market, creating customers through marketing holds, from the management strategy point of view, an extremely important position. In the construction of management strategy, depending on whether the company is aiming for new customer acquisition or maintaining existing customer, or whether the company is trying to create demand, or win over share, the marketing method which should be taken could be separated into 4 types. Our company’s marketing strategy consulting chooses the marketing method which best suits the objective from the 4 types, and provides the corresponding support.
In a mature market, realizing the hidden needs of the customers, and to create a completely new customer value is important. Therefore, in the search for customer needs, strategy ideas are created from zero-based thinking, while conducting persona creation and while applying design thinking, and not problem-solving thinking.
In order to move on to the implementation of the formulated marketing strategy, it is categorized into either product strategy, price strategy, promotion strategy, or channel strategy. Based on which of the above 4 types of marketing method is selected, the required marketing mix is different, and the strategy is then formulated accordingly.