For the dynamically changing market and customer in the evolving digital society, what values should businesses provide. Products or services with the highest quality, or new products do not necessarily sell, and creating a product or service which is suitable, considering the customer’s current and future situation, along with conducting marketing which matches the market is necessary. However, discovering the product that is “just right” for the market is not easy for traditional Japanese companies, which started business from craftsmanship and creation and has been developing new businesses through a product-out approach.
From the past, that role has been given to trading companies, wholesale stores, or retailers, however, at present times, purchase decisions are made by selecting what is best for each “individual” person or company, therefore, dividing the role between manufacturing and selling does not work as well anymore. Our company’s new business development consulting identifies the potential values that the company could provide, and supports the formulation and implementation of a sustainable business plan, contributing to the company’s advancement through development and realization of new businesses.
The customer or the market’s current situation and the future image is predicted, then how the company or the product or service it provides could be a part of it is considered. In addition, other companies or events which influence the same customers or markets are plotted, and the competition or cooperation relationship is visualized.
Generally, when developing new businesses, the most effective method is to leverage from currently provided services or products. However, our company’s new business development consulting also considers the possibility of noncontinuous services or products. Even though there is a distance from the company’s core competence, such as the company’s asset, location, factory, sales, channel, customer, etc. areas where there are possible uses or expansions are identified, and values provided which could be created by the company or through cooperation with other companies are explored.