{"id":3885,"date":"2024-04-23T19:37:48","date_gmt":"2024-04-23T12:37:48","guid":{"rendered":"https:\/\/libcondemo.bangkokwebsitedesign.com\/industries\/family-business\/the-heir-to-win-the-minds\/"},"modified":"2024-04-23T19:37:48","modified_gmt":"2024-04-23T12:37:48","slug":"the-heir-to-win-the-minds","status":"publish","type":"page","link":"https:\/\/libcon.co.th\/en\/industries\/family-business\/the-heir-to-win-the-minds\/","title":{"rendered":"The heir to win the minds"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3885\" class=\"elementor elementor-3885 elementor-2168\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1d6861 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1d6861\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-84ca0f0\" data-id=\"84ca0f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5d01a4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d01a4d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aadc54e\" data-id=\"aadc54e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5efb995\" data-id=\"5efb995\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fdd69f animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0fdd69f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Heir Wins Over Skeptics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-037ff4a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"037ff4a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb6eda2 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"cb6eda2\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Issue <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8c779 elementor-widget elementor-widget-text-editor\" data-id=\"3b8c779\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>An MBA graduate and second-generation president of a family business faced resistance to proposed organizational changes.<br \/>\nParticularly, a senior sales manager who had been with the company since its early stages objected to the proposed sales strategy based on its theoretical nature and lack of practical application.<br \/>\nMain Results: Successful execution of proposed sales strategy and validation by a pilot team before nationwide adaptation.<\/p>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-603f1bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"603f1bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18f7659\" data-id=\"18f7659\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5564f45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5564f45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-02e8b29\" data-id=\"02e8b29\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23ce008 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"23ce008\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8500eb elementor-widget elementor-widget-text-editor\" data-id=\"b8500eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LiB Consulting supported the new president with the appropriate approach to ease resistance by applying change management techniques, in which the main idea was to identify relevant stakeholders and involve them in the project.<\/p>\n<p>We identified the gap between the current process (as-is) and the target (to-be) in the president\u2019s expectations. Leveraging our expertise in sales and marketing paradigms, LiB benchmarked best practices from other companies in relevant industries.<\/p>\n<p>Finally, the company developed a best practice that was recognized and validated by change agents. LiB oversaw the implementation of the new practices in the pilot stage, evaluated PDCAs (Plan-Do-Check-Act), provided solid advice on how to achieve the set goals, and finalized the sales approach in preparation for nationwide implementation.<\/p>\n<p>The positive results changed how the president and pilot teams were perceived. The senior sales manager also recognized the benefits and agreed to the changes. Additionally, LiB organized workshops to ensure that all employees understood and acknowledged the company\u2019s goals. The president gained acceptance and support from internal stakeholders. The new initiatives were no longer solely a top-down decision but were advocated by all employees. With the adaptation of the new sales approach in every branch, PDCAs are continually evaluated with less intervention from upper management and the president.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320b1c6 elementor-widget elementor-widget-image\" data-id=\"320b1c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1999\" height=\"1384\" src=\"https:\/\/libcon.co.th\/wp-content\/uploads\/2024\/04\/image1-2-e1713868842238.png\" class=\"attachment-full size-full wp-image-3844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Heir Wins Over Skeptics Issue An MBA graduate and second-generation president of a family business faced resistance to proposed organizational changes. Particularly, a senior sales manager who had been with the company since its early stages objected to the proposed sales strategy based on its theoretical nature and lack of practical application. Main Results: Successful [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3624,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3885","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The heir to win the minds - LiB Consulting - \u0e43\u0e2b\u0e49\u0e04\u0e33\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e21\u0e38\u0e48\u0e07\u0e40\u0e19\u0e49\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/libcon.co.th\/industries\/family-business\/growth-strategy-to-win-the-global-market-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The heir to win the minds - LiB Consulting - \u0e43\u0e2b\u0e49\u0e04\u0e33\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e21\u0e38\u0e48\u0e07\u0e40\u0e19\u0e49\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\" \/>\n<meta property=\"og:description\" content=\"Heir Wins Over Skeptics Issue An MBA graduate and second-generation president of a family business faced resistance to proposed organizational changes. 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Main Results: Successful [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/libcon.co.th\/industries\/family-business\/growth-strategy-to-win-the-global-market-2\/\" \/>\n<meta property=\"og:site_name\" content=\"LiB Consulting - \u0e43\u0e2b\u0e49\u0e04\u0e33\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e21\u0e38\u0e48\u0e07\u0e40\u0e19\u0e49\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\" \/>\n<meta property=\"og:image\" content=\"https:\/\/libcon.co.th\/wp-content\/uploads\/2024\/04\/image1-2-e1713868842238.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/libcon.co.th\/industries\/family-business\/growth-strategy-to-win-the-global-market-2\/\",\"url\":\"https:\/\/libcon.co.th\/industries\/family-business\/growth-strategy-to-win-the-global-market-2\/\",\"name\":\"The heir to win the minds - 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Particularly, a senior sales manager who had been with the company since its early stages objected to the proposed sales strategy based on its theoretical nature and lack of practical application. 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