{"id":3785,"date":"2024-04-23T16:02:40","date_gmt":"2024-04-23T09:02:40","guid":{"rendered":"https:\/\/libcondemo.bangkokwebsitedesign.com\/services\/new-business-development-nbd\/market-research-for-new-business-buzz\/"},"modified":"2025-06-10T22:09:53","modified_gmt":"2025-06-10T15:09:53","slug":"market-research-for-new-business","status":"publish","type":"page","link":"https:\/\/libcon.co.th\/en\/services\/new-business-development-nbd\/market-research-for-new-business\/","title":{"rendered":"Market research for new business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3785\" class=\"elementor elementor-3785 elementor-704\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e879f2b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"e879f2b\" data-element_type=\"section\" id=\"market-research-for-new-business-1\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa729ce\" data-id=\"aa729ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f7fbe8 elementor-widget elementor-widget-spacer\" data-id=\"2f7fbe8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9af1bc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9af1bc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aca4340\" data-id=\"aca4340\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4809db elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d4809db\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case: Enter the agricultural business to find opportunities for Thai farmers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaef88c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aaef88c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2b3631 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"b2b3631\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a0314b elementor-widget elementor-widget-text-editor\" data-id=\"2a0314b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Energy resouces<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2f19e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"0d2f19e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Issues<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c76ad3c elementor-widget elementor-widget-text-editor\" data-id=\"c76ad3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The company aims to establish a new business that will serve as a prominent revenue stream in the future, effectively mitigating risk and fostering growth. The management has devised plans to venture into the agricultural industry. However, to ensure swift success, they are actively seeking the expertise of consulting companies to help in the creation of this new agricultural business.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1481ad elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a1481ad\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Main result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c300a7 elementor-widget elementor-widget-text-editor\" data-id=\"5c300a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The company has received three business models that have successfully passed the Proof of Concept (PoC) testing with the target customer group. Additionally, within three months, they have amassed a total of 17 business ideas for future development.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2a668b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a2a668b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Script<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0340c5 elementor-widget elementor-widget-text-editor\" data-id=\"d0340c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Although the company is still growing, it wants to launch a new business that will serve as one of its main sources of future revenue to mitigate risk and increase growth. The management has already devised plans to venture into the agricultural industry. However, to ensure swift success, they are actively seeking the expertise of consulting companies to help in the creation of this new agricultural business.<\/p><p>The rationale for choosing LiB as their consulting partner is outlined below:<\/p><p>First, LiB is a Thai team that possesses a deep understanding of the context of Thai businesses while also boasting a wealth of experience in creating successful international businesses. Second, they have an extensive database and network of experts from around the world, which allows them to effectively apply relevant examples and knowledge from other countries to the specific context of Thai businesses.<\/p><p>The company has received assistance from LiB throughout various stages of establishing a new business: ideation, evaluation and prioritization of business ideas, creation of a business model, and implementation of a Proof of Concept (PoC). The two main stages of this project are presented here:<\/p><ol><li>At the Ideation stage, LiB employed the Idea Tournament method, a renowned technique from Silicon Valley, to generate new business ideas and steer their direction. Data from three distinct perspectives were analyzed and shared by LiB:<br \/>1.1) Analyzing the company&#8217;s assets and core competencies that could be leveraged in new business ventures<br \/>1.2) Evaluating the prevailing mega trends and industry-specific trends within the agricultural industry to conduct future scenario planning, encompassing the entire supply chain of Thai agriculture, and determine feasible directions<br \/>1.3) Assessing examples of startups in the agricultural industry, both in Thailand and abroad<br \/><br \/><\/li><li>\u00a0At the Proof of Concept (PoC) stage, LiB conducted a trial sale of the new business model with key stakeholders and the target customer group, including farmers and consumers. This trial aimed to confirm the suitability of the planned products or services for the target customer group. This bolstered confidence in the business before any actual investment was made.<\/li><\/ol><p><br \/>Upon completion of the project, the company received three business models that had successfully passed the PoC with the target customer group. Furthermore, 17 business ideas were generated for future development within just three months.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Case: Enter the agricultural business to find opportunities for Thai farmers. Industry Energy resouces Issues The company aims to establish a new business that will serve as a prominent revenue stream in the future, effectively mitigating risk and fostering growth. The management has devised plans to venture into the agricultural industry. However, to ensure swift [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3781,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3785","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Market research for new business - LiB Consulting - \u0e43\u0e2b\u0e49\u0e04\u0e33\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e21\u0e38\u0e48\u0e07\u0e40\u0e19\u0e49\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/libcon.co.th\/en\/services\/new-business-development-nbd\/market-research-for-new-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market research for new business - LiB Consulting - \u0e43\u0e2b\u0e49\u0e04\u0e33\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e21\u0e38\u0e48\u0e07\u0e40\u0e19\u0e49\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\" \/>\n<meta property=\"og:description\" content=\"Case: Enter the agricultural business to find opportunities for Thai farmers. 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However, to ensure swift [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/libcon.co.th\/en\/services\/new-business-development-nbd\/market-research-for-new-business\/\" \/>\n<meta property=\"og:site_name\" content=\"LiB Consulting - \u0e43\u0e2b\u0e49\u0e04\u0e33\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e21\u0e38\u0e48\u0e07\u0e40\u0e19\u0e49\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T15:09:53+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/libcon.co.th\/en\/services\/new-business-development-nbd\/market-research-for-new-business\/\",\"url\":\"https:\/\/libcon.co.th\/en\/services\/new-business-development-nbd\/market-research-for-new-business\/\",\"name\":\"Market research for new business - 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Industry Energy resouces Issues The company aims to establish a new business that will serve as a prominent revenue stream in the future, effectively mitigating risk and fostering growth. The management has devised plans to venture into the agricultural industry. 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