{"id":3622,"date":"2024-04-17T12:22:13","date_gmt":"2024-04-17T05:22:13","guid":{"rendered":"https:\/\/libcondemo.bangkokwebsitedesign.com\/industries\/real-estate\/real-estate-case-study-4\/"},"modified":"2024-04-23T17:50:05","modified_gmt":"2024-04-23T10:50:05","slug":"increase-projects-selling-speed-by-more-than-three-times-using-cluster-analysis-and-securing-consistency-in-marketing-and-sales","status":"publish","type":"page","link":"https:\/\/libcon.co.th\/en\/industries\/real-estate\/increase-projects-selling-speed-by-more-than-three-times-using-cluster-analysis-and-securing-consistency-in-marketing-and-sales\/","title":{"rendered":"Increase project\u2019s selling speed by more than three times using cluster analysis and securing consistency in marketing and sales."},"content":{"rendered":"\t\t
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Increase the project\u2019s selling speed by more than three times using cluster analysis and ensure consistency in marketing and sales.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Background \/ Objectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • The client is a Thai public company focused on low-rise property development.<\/span><\/li>\n
  • The company is located in an area that recently saw many big developers come in and create new projects, resulting in oversupply.<\/span><\/li>\n
  • The company used a mass-market strategy in the area as it had always done, however, the product\u2019s common variables such as price and location were relatively weak, resulting in the product not selling well.<\/li>\n
  • Based on the above, the client wanted a strategy that would allow it to compete with bigger companies with strong common product variables.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Result creation process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Result <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    [Financial Performance]<\/b><\/p>\n

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    • Sales speed increased from an average of 1.5 units per month to 5 units per month.<\/span><\/li>\n
    • The average unit price increased by nearly 10%.<\/span><\/li>\n<\/ul>\n

      \u00a0<\/span><\/p>\n

      [System]<\/b><\/p>\n

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      • Established the process and internal mechanisms to create a product that can win in a competitive market.<\/span><\/li>\n
      • The market was segmented by needs, such as a focus on location, house design, and the nature of the project. In contrast to the traditional segmentation of the market only by characteristics, i.e. income, product type, and location.<\/span><\/li>\n<\/ul>\n

        \u00a0<\/span><\/p>\n

        [Employee Development]<\/b><\/p>\n

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        • People in the marketing department learned a new work process, including statistical analysis.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Increase the project\u2019s selling speed by more than three times using cluster analysis and ensure consistency in marketing and sales. Background \/ Objectives The client is a Thai public company focused on low-rise property development. The company is located in an area that recently saw many big developers come in and create new projects, resulting […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3608,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3622","page","type-page","status-publish","hentry"],"yoast_head":"\nIncrease project\u2019s selling speed by more than three times using cluster analysis and securing consistency in marketing and sales. - LiB Consulting - \u0e43\u0e2b\u0e49\u0e04\u0e33\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e21\u0e38\u0e48\u0e07\u0e40\u0e19\u0e49\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/libcon.co.th\/industries\/real-estate\/increase-projects-selling-speed-by-more-than-three-times-using-cluster-analysis-and-securing-consistency-in-marketing-and-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase project\u2019s selling speed by more than three times using cluster analysis and securing consistency in marketing and sales. - LiB Consulting - \u0e43\u0e2b\u0e49\u0e04\u0e33\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e21\u0e38\u0e48\u0e07\u0e40\u0e19\u0e49\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\" \/>\n<meta property=\"og:description\" content=\"Increase the project\u2019s selling speed by more than three times using cluster analysis and ensure consistency in marketing and sales. 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