{"id":3526,"date":"2024-04-17T10:25:24","date_gmt":"2024-04-17T03:25:24","guid":{"rendered":"https:\/\/libcondemo.bangkokwebsitedesign.com\/industries\/agriculture-food\/agriculture-food-case-study-2\/"},"modified":"2024-04-23T17:48:01","modified_gmt":"2024-04-23T10:48:01","slug":"growth-strategy-new-s-curve-strategy-for-a-big-player-in-a-saturated-market","status":"publish","type":"page","link":"https:\/\/libcon.co.th\/en\/industries\/agriculture-food\/growth-strategy-new-s-curve-strategy-for-a-big-player-in-a-saturated-market\/","title":{"rendered":"Growth strategy &#038; New S-curve strategy for a big player in a saturated market"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3526\" class=\"elementor elementor-3526 elementor-1943\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa4e6b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa4e6b8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a33c893\" data-id=\"a33c893\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c23ddd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c23ddd3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-05e3d2c\" data-id=\"05e3d2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77ffb76\" data-id=\"77ffb76\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96b8a9c animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"96b8a9c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Growth Strategy and New S-curve Strategy for a Big Player in Saturated Market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89121ed elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"89121ed\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2e142d animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e2e142d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Background \/ Objectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b0d3c9 elementor-widget elementor-widget-text-editor\" data-id=\"5b0d3c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<ul>\n<li><span style=\"font-weight: 400;\">The company is a leading agriculture company in Thailand that has experienced declining revenue in recent years.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">The objective of this project is to create a growth strategy to bring back revenue and market share.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">However, during the diagnosis phase, we discovered that the overall market is likely to shrink in the long term, thus we developed an initial S-curve strategy as well.<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f27989 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f27989\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8b69fd\" data-id=\"f8b69fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a1edca6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1edca6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-11c0b69\" data-id=\"11c0b69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d397885 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d397885\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Result Creation Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e719080 elementor-widget elementor-widget-text-editor\" data-id=\"e719080\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><strong>Results<\/strong><\/p>\n<p><strong>[Financial achievement]<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Mid-term strategy and policy direction are clarified with solid action plans to pursue further growth in both current and new business<\/span><\/li>\n<li>New business was established in the 2<span>nd<\/span><span> year with profit increased by 59% and sales by 28%.\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>[Human resource management]<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">The middle-management and executive teams are equipped with information on international benchmarks and the know-how to create growth strategies.<\/span><\/li>\n<li>Internally, over 15 initiatives are proposed annually.<\/li>\n<\/ul>\n<p><strong>[System &amp; mechanism]<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Key indicators, action plans, and PDCA tools are established to monitor the progress of initiatives and drive the company towards its mid-term goals and mission vision<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Growth Strategy and New S-curve Strategy for a Big Player in Saturated Market Background \/ Objectives The company is a leading agriculture company in Thailand that has experienced declining revenue in recent years. The objective of this project is to create a growth strategy to bring back revenue and market share. However, during the diagnosis [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3520,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3526","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Growth strategy &amp; New S-curve strategy for a big player in a saturated market - LiB Consulting - \u0e43\u0e2b\u0e49\u0e04\u0e33\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e21\u0e38\u0e48\u0e07\u0e40\u0e19\u0e49\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/libcon.co.th\/industries\/agriculture-food\/growth-strategy-new-s-curve-strategy-for-a-big-player-in-a-saturated-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growth strategy &amp; New S-curve strategy for a big player in a saturated market - LiB Consulting - \u0e43\u0e2b\u0e49\u0e04\u0e33\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e21\u0e38\u0e48\u0e07\u0e40\u0e19\u0e49\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\" \/>\n<meta property=\"og:description\" content=\"Growth Strategy and New S-curve Strategy for a Big Player in Saturated Market Background \/ Objectives The company is a leading agriculture company in Thailand that has experienced declining revenue in recent years. 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