{"id":3522,"date":"2024-04-17T10:20:45","date_gmt":"2024-04-17T03:20:45","guid":{"rendered":"https:\/\/libcondemo.bangkokwebsitedesign.com\/industries\/agriculture-food\/agriculture-food-case-study-1\/"},"modified":"2024-04-23T17:47:54","modified_gmt":"2024-04-23T10:47:54","slug":"sales-strategy-to-expand-customer-base-in-thailand-asean","status":"publish","type":"page","link":"https:\/\/libcon.co.th\/en\/industries\/agriculture-food\/sales-strategy-to-expand-customer-base-in-thailand-asean\/","title":{"rendered":"Sales strategy to expand customer base in Thailand &#038; ASEAN"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3522\" class=\"elementor elementor-3522 elementor-1923\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bde396f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bde396f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88bfdf2\" data-id=\"88bfdf2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7cba9e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cba9e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e48afb\" data-id=\"2e48afb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d4d5010\" data-id=\"d4d5010\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-babe08c animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"babe08c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sales Strategy to Expand Customer Base in Thailand and ASEAN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ba747 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"20ba747\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0f35e5 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d0f35e5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Background\/Objectives<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b72183 elementor-widget elementor-widget-text-editor\" data-id=\"1b72183\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><span style=\"font-weight: 400;\">The company entered the Thai market in 2011, and most of its existing customers are Japanese food companies. However, the company aims to expand its customer base to include Thai and ASEAN food companies as well as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The objective of this project is to first create the target company list, and install the best practice of approaching new customers.<\/span><\/p>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a74a2d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a74a2d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9344afd\" data-id=\"9344afd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-660d585 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"660d585\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-21e155e\" data-id=\"21e155e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-864e281 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"864e281\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Result Creation Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de381f3 elementor-widget elementor-widget-text-editor\" data-id=\"de381f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><strong>Results<\/strong><\/p>\n<p><strong>[Financial Achievement]<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u00a0300% increase in the number of new customers per month<\/span><\/li>\n<li>Success rate of key man appointments increased from 20% to 33%<\/li>\n<\/ul>\n<p><strong>[Customer Satisfaction]<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">More track records of Thai companies to reassure target Thai companies\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>[Human resources development]<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">New salespersons have improved their customer sales skills, seen from higher productivity and success rate<\/span><\/li>\n<\/ul>\n<p><strong>[System &amp; mechanism]<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Through sales standardization tools and system implementation, new salespersons were able to successfully approach and close new customers within the first two months<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sales Strategy to Expand Customer Base in Thailand and ASEAN Background\/Objectives The company entered the Thai market in 2011, and most of its existing customers are Japanese food companies. However, the company aims to expand its customer base to include Thai and ASEAN food companies as well as well. The objective of this project is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":3520,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-3522","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales strategy to expand customer base in Thailand &amp; ASEAN - LiB Consulting - \u0e43\u0e2b\u0e49\u0e04\u0e33\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e21\u0e38\u0e48\u0e07\u0e40\u0e19\u0e49\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/libcon.co.th\/industries\/agriculture-food\/sales-strategy-to-expand-customer-base-in-thailand-asean\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales strategy to expand customer base in Thailand &amp; ASEAN - LiB Consulting - \u0e43\u0e2b\u0e49\u0e04\u0e33\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e21\u0e38\u0e48\u0e07\u0e40\u0e19\u0e49\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\" \/>\n<meta property=\"og:description\" content=\"Sales Strategy to Expand Customer Base in Thailand and ASEAN Background\/Objectives The company entered the Thai market in 2011, and most of its existing customers are Japanese food companies. 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The objective of this project is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/libcon.co.th\/industries\/agriculture-food\/sales-strategy-to-expand-customer-base-in-thailand-asean\/\" \/>\n<meta property=\"og:site_name\" content=\"LiB Consulting - \u0e43\u0e2b\u0e49\u0e04\u0e33\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e21\u0e38\u0e48\u0e07\u0e40\u0e19\u0e49\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-23T10:47:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/libcon.co.th\/industries\/agriculture-food\/sales-strategy-to-expand-customer-base-in-thailand-asean\/\",\"url\":\"https:\/\/libcon.co.th\/industries\/agriculture-food\/sales-strategy-to-expand-customer-base-in-thailand-asean\/\",\"name\":\"Sales strategy to expand customer base in Thailand & ASEAN - LiB Consulting - \u0e43\u0e2b\u0e49\u0e04\u0e33\u0e1b\u0e23\u0e36\u0e01\u0e29\u0e32\u0e25\u0e39\u0e01\u0e04\u0e49\u0e32\u0e17\u0e35\u0e48\u0e21\u0e38\u0e48\u0e07\u0e40\u0e19\u0e49\u0e19\u0e01\u0e32\u0e23\u0e2a\u0e23\u0e49\u0e32\u0e07\u0e1c\u0e25\u0e25\u0e31\u0e1e\u0e18\u0e4c\u0e17\u0e31\u0e49\u0e07\u0e14\u0e49\u0e32\u0e19\u0e01\u0e25\u0e22\u0e38\u0e17\u0e18\u0e4c\",\"isPartOf\":{\"@id\":\"https:\/\/libcon.co.th\/#website\"},\"datePublished\":\"2024-04-17T03:20:45+00:00\",\"dateModified\":\"2024-04-23T10:47:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/libcon.co.th\/industries\/agriculture-food\/sales-strategy-to-expand-customer-base-in-thailand-asean\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/libcon.co.th\/industries\/agriculture-food\/sales-strategy-to-expand-customer-base-in-thailand-asean\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/libcon.co.th\/industries\/agriculture-food\/sales-strategy-to-expand-customer-base-in-thailand-asean\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/libcon.co.th\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industries\",\"item\":\"https:\/\/libcon.co.th\/industries\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Agriculture &#038; 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