Increase members by referral sales


Sales and Marketing

Background / Objectives

-Recruitment for new members were conducted mainly through media commercials.

-Media advertisement cost is extremely high.

-Based on social trend, it has been observed that referral and word-of-mouth is more effective than media commercial, which effects have been gradually declining.

-It has been decided that referral and word-of-mouth system be introduced into the task, as a method of new member acquisition and advertisement.

Result creation process



-Number of new members through referral increased stably: over 30%.
Reduced media cost.



-Constructed a system of referral sales task.

-Constructed a referral sales management system.



-Atmosphere towards referral sales was changed.

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