Ms. Krongthong Settakrankawin

Assistant Director of
Central Distribution and Sales

First of all, True’s mission is to be the only ‘true’ convergence play in Thailand, fulfilling people’s lives through innovative convergence platform and devices, and the management considers direct sales to be one of the crucial channels needed to satisfy the demand of all Thai consumers. Hence, a great importance has always been placed in this area.

Since last year, the management has aimed to transform True’s direct sales team into the top direct sales organization in Thailand by employing know-how and techniques from international best practice. We believe that doing so would allow True to efficiently respond to the Thai people’s needs. Thus, we decided to invite a highly experienced consulting company to support us along the way to achieve our goal and mission

In that case, what made the management choose LiB Consulting,which is a Japanese consulting company?

To be honest, we had never thought of nor hired a Japanese consulting company before. However, we trust in LiB Consulting’s reputation as the top sales & marketing consulting company from Japan with experience in Japan, South Korea and Thailand, not to mention the fact that LiB has conducted many projects for large multinational companies.

Moreover, LiB Consulting also has successful track records in driving revenues. What clearly differentiates LiB Consulting from others would be the expertise in sales & marketing with know-how ranging from management to devising operation plan and sales tools. I would say that LiB Consulting was chosen due to their extensive experience and meticulous attention to detail.

We had never thought of nor hired a Japanese consulting company before. However, we trust in LiB Consulting’s reputation as the top sales & marketing consulting company from Japan

What is your impression on LiB Consulting, the first Japanese consulting company you have hired, after having worked together?

LiB Consulting is in many ways different from other consulting companies. What distinguishes LiB Consulting from other companies is LiB’s unwavering stance on results.

It is always clear to us that LiB’s main focus is to achieve actual change and sustainable sales growth in our company. LiB Consulting’s team demonstrated their strong commitment to True’s final results by diving into details at the operation level, not just acting as an external party tasked with merely handing in a beautiful report.

What distinguishes LiB Consulting from other companies is LiB’s unwavering stance on results. It is always clear to us that LiB’s main focus is to achieve actual change and sustainable sales growth

Apart from impeccable strategic analysis, detailed planning and implementation of international best practice, LiB Consulting also possesses change management know-how. It is evident that LiB Consulting excels in relationship management, especially in how to motivate our salespeople and ensure the ease of implementation.

This created a continuous change in our sales force, where salespeople became more proactive and initiated than before, resulting in a smooth implementation of plans. LiB Consulting is very detail-oriented, where sales process, scripts (for salespeople) and tools were all written in the manual, which greatly facilitated the implementation process.