LIB Insights

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="3/4"][vc_column_text]When aiming for business growth, such as, increasing sales or expanding market share, applying the idea of CRM is currently becoming a standard practice. However, there are many people who understand CRM as only "customer management"...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="3/4"][vc_column_text]Junichi OGAWA (Chief Consultant) Consulting Headquarters (LiB Consulting Co., Ltd.) 1. Actual conditions of long-lasting companiesDo you know how many long-lasting companies there are, the industries they are in, as well as their scale and such? According to a...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="3/4"][vc_column_text]Yuuki IEYASU (Consultant) Consulting Headquarters (LiB Consulting Co., Ltd.) As many of us know well, the value chain is “a company’s internal processes for creating value”, and the person who gave birth to the term is none other...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="3/4"][vc_column_text] An insight into the foundation and the management policies of both camps, as we pursue the universal approach to managementMasataka SATOU (Senior Manager) Consulting Headquarters (LiB Consulting Co., Ltd.) If our goal is the realization of good mid-term management,...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="3/4"][vc_column_text] This is the last "Referral sales column", and here, the remaining two Ss of the 4S framework for referral sales strategy will be explained.4S: 3. SalesIn order to carry out referral/word of mouth sales strategy as...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="3/4"][vc_column_text] Amazon founder, Jeff Bezos was quoted as saying the following on the changing trend of sales and marketing in the management strategy"The balance of power is shifting toward consumers and away from companies. The right way...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="3/4"][vc_column_text] In the last column, we have explained from many perspectives, on the importance of shifting from CLV (Customer Lifetime Value) to CRV (Customer Recommend and Referral Value).This time, we would like to explain about the detailed...