Supervisor education (Wholesale, Retail)

Supervisor education (Wholesale, Retail)

Industry: Wholesale/Retail

Topic: Sales and Marketing, Traning

Background / Objectives

  • Desire for growth is fading, possibly due to the complacency of being No.1 in Korea.
  • Due to changes in environment from shrinking market, strengthening SV skill became necessary.
  • The perspectives of 1R5C (Research, Consultation, Coordination, Control, Counsel, Communication) are mainly strengthened.
  • Manager of apparel stores and SV in charge were targeted, education was conducted by job education for SV and direct coaching for store manager and SV.

Result creation process



  • Sales of target store is increased by 7 percent  


[Human resource training]  

  • The 1R5C concept and recommended actions are organized, and management tools are created 
  • Store owners and SV’s problem-solving skills are strengthened through direct coaching 



  • Store review manual for SV education was created
  • Establishing the result presentation meeting for the sharing of successful examples    


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