Overseas Business Development (Real Estate, leasing, construction)

Overseas Business Development (Real Estate, leasing, construction)

Industry: Real Estate/Leasing/Construction

Topic: Management Strategy

Background / Objectives

  • Due to projected difficulty in the expansion of Japanese housing market , overseas expansion is considered as a new engine for growth.
  • Korea is set as the overseas target and market research is conducted.
  • Various business plans are formulated, combining the local needs and the company’s strength.
  • Through setting priorities within the plan and management of implementation and progress of the business, the business plan is realized.

Result creation process




  • Starting of a new business model  
  • Establishment of the sales structure and securing personnel to accelerate the business’ growth  
  • Establishing of an income model from handling fee from sources other than real estate, to become the second pillar of income 


  • After 10 months of establishment, profit on a monthly basis was achieved 

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