07 Sep Increase top-line by improving B2B sales management (Manufacturing)
Topic: Sales and Marketing
Background / Objectives
- Sales steps for new business development is not broken down, activity process is inefficient.
- Awareness and habit of preparation in advance or target setting in order to improve sales quality is low.
- When conducting sales activity, there is no platform for the sharing of successful pattern or examples in the company, hence, development of the organization as a whole could not be achieved.
- The number of approximate average new contracts (per month·per person) increased from 1 to 4.
- PDCA cycle which leads to sales winning pattern was visualized, process management precision was increased, a platform for the sharing of successful examples was established, and proactive organizational development was conducted continuously.