Increase top-line by improving B2B sales management (Manufacturing)

Increase top-line by improving B2B sales management (Manufacturing)


Industry: Manufacturer


Topic: Sales and Marketing


Background / Objectives


  • Sales steps for new business development is not broken down, activity process is inefficient.
  • Awareness and habit of preparation in advance or target setting in order to improve sales quality is low.
  • When conducting sales activity, there is no platform for the sharing of successful pattern or examples in the company, hence, development of the organization as a whole could not be achieved.

Result creation process



Results


[Achievements]

  • The number of approximate average new contracts (per month·per person) increased from 1 to 4.

 

[System] 

  • PDCA cycle which leads to sales winning pattern was visualized, process management precision was increased, a platform for the sharing of successful examples was established, and proactive organizational development was conducted continuously.

 

Related Opinion