07 Sep Increase top-line by creating winning pattern for agent sales (Manufacturing)
Topic: Sales and Marketing
Background / Objectives
- “Winning pattern for agent sales” has not been identified, productivity was declining.
- The manufacturer could not escape from being an “order-taker”, only responding to demands for price deduction or promotion from agents.
- Change is unwelcomed, due to reasons such as the company being an important part of the industry, or the industry’s uniqueness, which leads to low desire to improve performance.
- 1 year after support, average monthly sales increased to 130 percent, and obtained No.1 share for the main product
- Visualization of sales talk, management method, KPI which leads to winning sales pattern
- Motivation towards development increased for the organization as a whole, leading to continuous independent development