Background / Objectives

-Recruitment for new members were conducted mainly through media commercials.

-Media advertisement cost is extremely high.

-Based on social trend, it has been observed that referral and word-of-mouth is more effective than media commercial, which effects have been gradually declining.

-It has been decided that referral and word-of-mouth system be introduced into the task, as a method of new member acquisition and advertisement.

Result creation process

Results

[Achievement]

-Number of new members through referral increased stably: over 30%.
Reduced media cost.

[System]

-Constructed a system of referral sales task.

-Constructed a referral sales management system.

[Atmosphere]

-Atmosphere towards referral sales was changed.