07 Sep Increase members by referral sales (Service)
Topic: Sales and Marketing
- Recruitment for new members were conducted mainly through media commercials.
- Media advertisement cost is extremely high.
- Based on social trend, it has been observed that referral and word-of-mouth is more effective than media commercial, which effects have been gradually declining.
- It has been decided that referral and word-of-mouth system be introduced into the task, as a method of new member acquisition and advertisement.
- Number of new members through referral increased stably: over 30%.
- Reduced media cost.
- Constructed a system of referral sales task.
- Constructed a referral sales management system.
- Atmosphere towards referral sales was changed.