Increase members by referral sales (Service)

Increase members by referral sales (Service)


Industry: Services


Topic: Sales and Marketing


Background/objectives


  • Recruitment for new members were conducted mainly through media commercials.
  • Media advertisement cost is extremely high.
  • Based on social trend, it has been observed that referral and word-of-mouth is more effective than media commercial, which effects have been  gradually declining.
  • It has been decided that referral and word-of-mouth system be introduced into the task, as a method of new member acquisition and advertisement.

Result creation process



Results


[Achievement]

  • Number of new members through referral increased stably: over 30%.
  • Reduced media cost.

 

[System] 

  • Constructed a system of referral sales task.
  • Constructed a referral sales management system.

 

[Atmosphere]

  • Atmosphere towards referral sales was changed.

 

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